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Growth · Strategy
Strategy isn't a deck, it's a list of decisions. For Namaz Plus we got the first users from WhatsApp groups — because that moment wasn't about running Instagram ads. For Mavi İlan we're mapping commercial-vehicle dealer networks city by city and starting from direct B2B; for Servisçiler we're sketching the first channels into service companies. For your product the order matters: which channel, which message, to whom — that's what we draw first.
Who's doing what, where the gap is, which leg of yours wins — one-page summary.
"Who are you, for whom, against what?" — a one-page positioning doc in the April Dunford method.
Launch sequence, channel priority, 90-day metrics. Every step has a "why" next to it.
Package and tier structure, freemium vs. trial. We list the assumptions, then test them.
Web, deck, ads, social — one voice. Hero headline to footer, consistent.
One-day intensive: you, your team, and two of us. Output: a positioning doc with decisions in it.
Tell us what you're making.